CURRENT RESEARCH PROJECTS

NUPIN is currently involved in the following projects:

•    Taxonomy of Internationalized Brazilian Companies
Financial support: PRONEX (Programa de Núcleos de Excelência, CNPq/FAPERJ)
A project aiming to develop, based on typologies described in the literature, an empirically-derived taxonomy of Brazilian firms with Foreign Direct Investment. The project builds on previous efforts by the research team, aided by information available in NUPIN's own database.

•    International Strategies of Large Brazilian Firms
Financial support: PRONEX (Programa de Núcleos de Excelência, CNPq/FAPERJ) and CNPq
o    Sub-project 1: Coalignment and sector performance
o    Sub-project 2: Internationalization strategies of Brazilian multinationals
Through surveys and case studies, the project aims to map the internationalization strategies of large Brazilian companies transforming into multinationals.

•    International trajectories of small businesses
Financial support: PRONEX (Programa de Núcleos de Excelência, CNPq/FAPERJ)
Project aiming to examine variables related to entrepreneurs, firms, and industry that affect the recent international trajectories of small Brazilian firms. Based on surveys and case studies.

•    The internationalization of the software industry
Financial support: PRONEX (Programa de Núcleos de Excelência, CNPq/FAPERJ) and SEBRAE
o    Sub-project 1: The internationalization of small and micro enterprises in the software industry
o    Sub-project 2: The internationalization of leading Brazilian software companies
o    Sub-project 3: Study on the internationalization of India's software companies
o    Sub-project 4: Case studies of software companies
Project investigating the internationalization of software companies, from a range of theoretical perspectives and empirical approaches. Methodologies include surveys, historical research, case studies and industry studies.

•    The Internationalization of Clusters in Brazil
Financial support: CNPq, Faperj and BID (project start-up)
o    Sub-project 1: Internationalization of software and IT clusters
o    Sub-project 2: Internationalization of agribusiness clusters
o    Sub-project 3: Internationalization of wine clusters
o    Sub-project 4: The Internationalization of fashion clusters
This project began with the goal of understanding how firms in clusters commence their internationalization process, individually and collectively, and how internationalization diffuses throughout the cluster. Data collection methods include personal interviews, mailed surveys, and documentary research. In addition, the specific problem of path dependence will be studied, that is, the weight of the cluster's previous decisions regarding its future in the international market.

•    Determinants of Export Performance of Brazilian Manufacturing Companies
Financial support: CNPq
This project includes a critical assessment of the existing conceptualization of the export performance construct, a proposal of a new measurement model, and empirical research (qualitative and quantitative).

•    Marketing at the Bottom of the Pyramid
A project seeking to understand the peculiarities of consumers at the bottom of the pyramid and the businesses that serve them. An emerging line of research in the area of International Business.

•    New approaches to Distance Education
Financial support: Capes
A project that examines certain aspects of distance education and their application to business education.